Summer 2018
MISSION
Simply Fresh is a fresh food delivery startup targeted towards busy American families. Our mission is to combat the health epidemic in the community by building a service people can use to discover and maintain a healthy, simple, and fresh lifestyle.
OVERVIEW
During my freshman year in high school, I helped bring a startup - Simply Fresh - to life for the Future Business Leaders of America (FBLA) Publication Design competitive event. As the sole designer/brander in a team of two, I utilized my graphic and product design skills to develop the corporate brand identity, service model, promo products, and pitch deck.
Despite originally placing as an alternate team, Simply Fresh went on to win second place at the FBLA National Leadership Convention out of more than 50 teams from across the nation.
DESIGN PROCESS
#ADOBE-ILLUSTRATOR
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LOGO
To create the logo, two techniques were used: flat design and the golden ratio. Flat design embodied the characteristics of the startup’s mission in order to be simple, crisp, and inviting for the customers. Through the golden ratio, mathematical proportions were used to incorporate customer usability with the bites on the leaf.--------------------------------------------------------------------------------------
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#MOCKUPS
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PROMOTIONAL ITEMS: DIGITAL
The business card, website, billboard advertisement, gift cards, and poster all help to contribute towards the promotion of Simply Fresh and relay the message of maintaining a healthy, simple, and fresh lifestyle. Some of these promotional items were produced at my local makerspace with the help of community members. --------------------------------------------------------------------------------------
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#PROTOTYPING
#DYE-SUBLIMATION
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#HEAT-PRESS
#PROTOTYPING
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#HEAT-PRESS
PROMOTIONAL ITEMS: PHYSICAL
The water bottles, pop sockets, aprons, delivery trucks, tote bag, and delivery boxes also help to contribute towards the promotion of Simply Fresh and relay the message of maintaining a healthy, simple, and fresh lifestyle. Some of these promotional items were produced at my local makerspace with the help of community members as well.The water bottles, in particular, were designed to serve as a reminder that maintaining a healthy and fresh lifestyle starts with something simple as drinking enough water every day. Offered in two versions (day and night), SimplyFresh emphasizes its active delivery services and priority to help users adjust to a healthier lifestyle.